Hennessy V.S. Limited Edition by Ryan McGinness
Hennessy, one of the worlds finest Cognacs is celebrating its 250th anniversary. They are celebrating in style with the release of a very limited edition of Hennessy V.S whose bottle label has been designed by acclaimed artist Ryan McGinness.
For inspiration McGinness draws upon the frantic energy he sees and feels as he walks the streets of New York and he finds that there are parallels between his own artistic approach and the creation of a Hennessy's fine Cognac explaining that "the process of combining elements and compounds to form mixtures [for his work] is resemblant of Hennessy's "artful blending of eaux-de-vie to create Cognac" and added that "the shared approach to [their] crafts is part science and part art" and describes his label design as being "the perfect embodiment of Hennessy's 250 years of dedication to the art of blending"
The limited edition McGinness label that on each bottle is individually numbered, the artwork itself featuring a radiating pattern of bright fluorescent colors over a clean white background. However, this seemingly benign background hides a secret. Pass the bottle under a black light and the label comes alive shining into life. The swirling colors 'pop' and illuminate reminding one of a party in full swing, which of course is all part of McGinness' concept and reminds us that this 250th anniversary is cause for much celebration.
Remaining true to form the enigmatic artist has taken his work even further. Not only has he re-interpreted the iconic Hennessy motif and its coat of arms creating with them impactful designs meant to stand the test of time. And, taking the label design yet further still, he has re-imagined the bottle's metadata - the information in fine print on the bottle label - which is displayed using ingenious and very unique visual symbology.