Absolut Peppar Flavored Vodka
In 1986, Absolut Peppar was the first flavored vodka launched from the Absolut line of vodkas. Produced in Ahus, Sweden, and distilled numerous times, this clean vodka comes from grains that have wintered under the Swedish snow and is made with clean, pure water from deep wells. Infused with black pepper, this flavored vodka is perfect and convenient for mixologists who want to whip up a spicy bloody mary. Add Absolut Peppar to any popular cocktail that would benefit from added heat such as a fiery mule made with Absolut Peppar and spicy ginger beer. Impress your guest with a salt and pepper martini by adding dry vermouth to the vodka. Shake well with ice and serve in a salt-rimmed glass for a spicy version of this classic drink. As Absolut Peppar was the first flavored vodka, it is a classic spirit to keep in your liquor cabinet.
Absolut Vodka is one of the most famous vodkas in the world. Launched in the US in 1979, it completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. By starting a revolution in cocktail creation and launching a range of flavored vodka never before seen on the market, Absolut vodka became an icon in its own right.
Our transparent and label-less bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.
Inspiration through collaboration.
It was something of a first when Absolut started collaborating with artists and thinkers. Our first collaboration was in 1985 with Andy Warhol. The success of the ‘Absolut Warhol’ commission kick-started something of a relay race, with the Absolut baton being passed between some 550 artists since. There are over 850 pieces of Absolut art on display at the “Spritmuseum” in Stockholm — you should come see it sometime.
Advertising, our way.
Where other brands created loud, abrasive campaigns, we stuck to our Scandinavian roots — cool, calm, collected. Visual and verbal puns combined with simple, striking imagery, always with our famous bottle’s silhouette somewhere in the ad. We are proud to say this came to be the longest running marketing campaign in advertising history.
Evolution, not revolution.
Absolut Vodka is still a unique character, in both design and taste. Still ridiculously curious about creativity, collaborations and art. And still the key player for the perfect mix in any social occasion. And since all vodka from Absolut is produced in Southern Sweden, our superb vodka tasted exactly the same then as it does now. Nothing has changed.