Absolut Pears Flavored Vodka
Enjoy the smooth body and delicate but vibrant flavor of fresh pears with Absolut Pears. Just like all Absolut vodkas, Absolut Pears is crafted exclusively with all-natural ingredients, without any added sugar, in Ahus, Sweden from locally sourced winter wheat and pure, deep well water. Absolut Pears presents you with a hint of pear and a light, fruity aftertaste that can be sipped on the rocks or used as a central ingredient in your favorite cocktails such as pear martinis, pear mojitos, pear mules, and pear lemonade. Each bottle is distilled until it achieves the consistent and high level of quality that you expect from Absolut vodka due to the continuous distillation method pioneered by Lars Olsson Smith for an uncompromising drink experience. Absolut Pears is a versatile vodka that adds a hint of pear to any drink and goes well with a day in the sun or a delightful evening with friends at the dinner table.
Absolut Vodka is one of the most famous vodkas in the world. Launched in the US in 1979, it completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. By starting a revolution in cocktail creation and launching a range of flavored vodka never before seen on the market, Absolut vodka became an icon in its own right.
Our transparent and label-less bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.
Inspiration through collaboration.
It was something of a first when Absolut started collaborating with artists and thinkers. Our first collaboration was in 1985 with Andy Warhol. The success of the ‘Absolut Warhol’ commission kick-started something of a relay race, with the Absolut baton being passed between some 550 artists since. There are over 850 pieces of Absolut art on display at the “Spritmuseum” in Stockholm — you should come see it sometime.
Advertising, our way.
Where other brands created loud, abrasive campaigns, we stuck to our Scandinavian roots — cool, calm, collected. Visual and verbal puns combined with simple, striking imagery, always with our famous bottle’s silhouette somewhere in the ad. We are proud to say this came to be the longest running marketing campaign in advertising history.
Evolution, not revolution.
Absolut Vodka is still a unique character, in both design and taste. Still ridiculously curious about creativity, collaborations and art. And still the key player for the perfect mix in any social occasion. And since all vodka from Absolut is produced in Southern Sweden, our superb vodka tasted exactly the same then as it does now. Nothing has changed.