Absolut Pears Vodka
Introduced in 2007, Absolut Pears is quite a newcomer in the Absolut family. And as with all talented rookies, the audience soon took it to their hearts. Probably because it’s such a good alternative to other overly sugared alternatives around.
Absolut Pears has a fresh delicate taste of mellow pears and a long fruity aftertaste. As with all members of the Absolut Vodka family, it is made from all natural ingredients and contains no added sugar or sweetener.
The juicy ripened character of Absolut Pears is fruity in flavor, and is exceptionally smooth. Its distinctly pear aroma and taste calms the palate with a hint of freshness.
Enjoy the smooth body and delicate but vibrant flavor of fresh pears with Absolut Pears. Just like all Absolut vodkas, Absolut Pears is crafted exclusively with all-natural ingredients, without any added sugar, in Ahus, Sweden from locally sourced winter wheat and pure, deep well water.
Absolut Pears presents you with a hint of pear and a light, fruity aftertaste that can be sipped on the rocks or used as a central ingredient in your favorite cocktails such as pear martinis, pear mojitos, pear mules, and pear lemonade.
Absolut Vodka is one of the most famous vodkas in the world. Launched in the US in 1979, it completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. By starting a revolution in cocktail creation and launching a range of flavored vodka never before seen on the market, Absolut vodka became an icon in its own right.
Our transparent and label-less bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.
Inspiration through collaboration.
It was something of a first when Absolut started collaborating with artists and thinkers. Our first collaboration was in 1985 with Andy Warhol. The success of the ‘Absolut Warhol’ commission kick-started something of a relay race, with the Absolut baton being passed between some 550 artists since. There are over 850 pieces of Absolut art on display at the “Spritmuseum” in Stockholm — you should come see it sometime.
Advertising, our way.
Where other brands created loud, abrasive campaigns, we stuck to our Scandinavian roots — cool, calm, collected. Visual and verbal puns combined with simple, striking imagery, always with our famous bottle’s silhouette somewhere in the ad. We are proud to say this came to be the longest running marketing campaign in advertising history.
Evolution, not revolution.
Absolut Vodka is still a unique character, in both design and taste. Still ridiculously curious about creativity, collaborations and art. And still the key player for the perfect mix in any social occasion. And since all vodka from Absolut is produced in Southern Sweden, our superb vodka tasted exactly the same then as it does now. Nothing has changed.