Absolut Grapefruit Flavored Vodka
Absolut Grapefruit brings the refreshing taste of pink grapefruit to the highly refined and ever-popular range of Absolut flavored vodkas. With natural grapefruit flavor and no added sugar, Absolut Grapefruit lends a balanced sweetness to any citrusy cocktail. This vodka is produced in the same facilities that Absolut has used for over a century in Ahus, Sweden, with the same continuous distillation method introduced by founder Lars Olsson Smith in 1879. Local wells that dip 450 feet into the earth provide Absolut with naturally filtered water, and the grain is 100% winter wheat from local farms. Add equal parts Absolut Grapefruit and cranberry juice to a glass of ice and garnish with an orange wedge for an Easy Breeze cocktail that is perfect for hot summer days. Or whip up a Yin and Yang with one part Absolut Grapefruit, 3/4 part lemon juice, 1/2 part elderflower cordial, 1/3 part lychee liqueur, and 1/4 part ginger syrup.
Absolut Vodka is one of the most famous vodkas in the world. Launched in the US in 1979, it completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. By starting a revolution in cocktail creation and launching a range of flavored vodka never before seen on the market, Absolut vodka became an icon in its own right.
Our transparent and label-less bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.
Inspiration through collaboration.
It was something of a first when Absolut started collaborating with artists and thinkers. Our first collaboration was in 1985 with Andy Warhol. The success of the ‘Absolut Warhol’ commission kick-started something of a relay race, with the Absolut baton being passed between some 550 artists since. There are over 850 pieces of Absolut art on display at the “Spritmuseum” in Stockholm — you should come see it sometime.
Advertising, our way.
Where other brands created loud, abrasive campaigns, we stuck to our Scandinavian roots — cool, calm, collected. Visual and verbal puns combined with simple, striking imagery, always with our famous bottle’s silhouette somewhere in the ad. We are proud to say this came to be the longest running marketing campaign in advertising history.
Evolution, not revolution.
Absolut Vodka is still a unique character, in both design and taste. Still ridiculously curious about creativity, collaborations and art. And still the key player for the perfect mix in any social occasion. And since all vodka from Absolut is produced in Southern Sweden, our superb vodka tasted exactly the same then as it does now. Nothing has changed.