Panama aged rum hits global markets

Mauritius-based Lookout Group has launched an eight-year-old Panamanian rum brand, called Kuna.

The expression is made using sugarcane from Panama, which is fermented and distilled during the country’s dry season – December to April – before being aged for eight years in ex-Bourbon casks. The rums are then blended and aged for a further six months in French oak barrels, which produces “sweet and subtle smoky aromas with a hint of red fruit and a smooth character”. Kuna is named after one of Panama’s oldest communities, with packaging inspired by the tribe’s famous ‘Mola’ textile art. “The premium rum category continues to gather momentum globally,” said Christophe Aulner, CEO of Lookout Group. “We’re seeing a lot of interest from curious consumers looking for quality drink brands with strong heritage. "Kuna provides a distinctive rum experience that blends contemporary feel with craftsmanship.” To support the launch, Lookout Group has launched a campaign that “taps into the worlds of music, design and expressive storytelling”. Kuna is available globally at an RRP of €42-€45 (US$49-US$52) depending on the market.