Hi-Spirits to distribute Corazón Tequila in the UK

by Owen Bellwood

UK distributor Hi-Spirits has added Sazerac-owned Corazón Tequila to its portfolio.

Corazón joins other Sazerac-owned brands in the Hi-Spirits portfolio, including Southern Comfort, Buffalo Trace, Fireball and Paddy Whiskey. Produced at the Casa San Matias Distillery in Los Altos de Jalisco, Mexico, Corazón Tequila is made from 100% blue weber agave sourced from the Highlands of Jalisco. Each bottled at 40% abv, the four Corazón Single Estate Tequilas coming to the UK includes Corazón Blanco, RRP £32 (US$42); Corazón Reposado, RRP £35 (US$46); Corazón Añejo, RRP £40 (US$52); and Corazón Extra Añejo, RRP £50 (US$65). Dan Bolton, managing director of Hi-Spirits, said: “Quite simply, Casa San Matias is currently distilling the finest Tequilas in the world, and we’re delighted to be adding Corazón to our portfolio of brands. “Tequila is a huge opportunity for the UK spirits market, and with serves generally weighted towards shots in the on-trade in particular, we see a strong opportunity with the launch of the Corazón range to shift that perception. “We want to engage the growing number of knowledgeable consumers who enjoy cocktails both when they’re out to eat and drink, and at home, and who appreciate spirits with authenticity and provenance, as we’ve seen with the craft gin boom." Earlier this year, Sazerac unveiled its 2018 limited edition range of Expresiones del Corazón Tequilas, which have been matured in ex-whiskey casks from the Buffalo Trace Distillery. Sazerac confirmed its acquisition of Hi-Spirits in 2016 and said the group continues to operate as an independent unit.