Chivas Regal teams up with Stefflon Don

by Nicola Carruthers

Blended Scotch whisky brand Chivas Regal has partnered with British rapper Stefflon Don on a limited edition bottle design.

The limited edition Chivas 12 x Stefflon Don features a tropical twist that reflects the rapper’s debut album, Island 54. The design features illustrations of palm trees in blue and pink colours, alongside the rapper’s signature in a neon font. The collaboration with Stefflon Don is part of Chivas’ commitment to ‘inspire the next generation of Scotch drinkers’ through its ‘I Rise, We Rise’ campaign. “Everyone knows I’m a fan of Chivas, so I’m glad the news is finally out there that we’ve teamed up to drop our own bottle inspired by my new album,” said Stefflon Don. “Island 54 is a celebration of the diverse cultures and artists that inspired me on my journey, and this is what our collab is about. It’s more than just whisky and music, it’s about us sharing the same ethos around working together to carve your own path to success and celebrating the melting pot of cultural influences that inspire us to create something unique. “The design is also pure summer vibes – the label, the colours, the artwork – everything about it is a true work of art and only the start of our journey – watch this space.” More activity with the rapper will be revealed in the coming months. Nick Blacknell, global marketing director at Chivas Brothers, added: “At Chivas, we believe the journey to greatness and success tastes better when achieved together and this ethos is something that Stefflon Don lives and breathes within her life and career. “As a global powerhouse of the music industry, Steff has changed the game, working together with her close-knit team on a collective journey to create fresh paths to success not only for herself but also a new generation of artists, showing that success is built not by one person, but by many.” The Chivas 12 x Stefflon Don bottle will be available from 15 August from retailers including Tesco, Sainsbury’s, Morrisons and Amazon. It is priced at RRP £32.80 (US$42). Last year, Chivas Regal partnered with K-pop star, Lisa.

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