Black Cow bottles RTD Negroni

by Owen Bellwood

English brand Black Cow has entered the ready-to-drink (RTD) cocktail market with the release of a vodka-based Negroni cocktail.

The pre-mixed Black Cow Negroni is made with Black Cow vodka, Campari, vermouth and the brand’s own signature blend of bitters. It is recommended served over ice, garnished with a slice of blood orange, or as a Highball topped up with soda water. Bottled at 24% ABV, the Black Cow Negroni is available in 500ml bottles, priced at RRP £25 (US$34). The Black Cow Negroni will be available to buy from the brand’s website, online retailer Ocado and other select outlets across the UK. Developed during lockdown, Black Cow Negroni has been designed to require minimal preparation, and is described as being bright with a smooth, clean finish. It joins the milk-based vodka makers portfolio of spirits, which includes Pure Milk Vodka, Black Cow & English Strawberries flavoured vodka, and its seasonal variation Christmas Spirit.