The story of Don Julio tequila begins in 1942 when a young man of 17 had a vision to create a luxury tequila. Don Julio González was granted a loan by a local businessman and threw himself in the tequila making business right away. In 1957, La Primavera Distillery in the Highlands of Jalisco, Mexico, was built. Always choosing quality over quantity, Don Julio paid attention to every little detail of his tequila: he personally made sure that each agave was planted far apart with enough room to grow and then chose only the most succulent parts of the piña to steam for 72 hours.

A pioneer in all areas, even when it came to tequila bottle design. Don Julio designed a lower, square-shaped tequila bottle as opposed to the classic tall ones that made it impossible to see your guests across the table. Handcrafted and distilled at La Primavera Distillery still today, luxury Don Julio tequilas are all made from 100% pure Blue Weber agave, which are harvested after 7-10 years by expert jimadors.