Seagram's

Seagram's is one of America's most recognized spirits brands, producing Seagram's 7 Crown — the blended American whiskey that defined the Highball era — along with Seagram's Gin, vodkas, and flavored expressions. The brand traces its heritage to the Seagram Company founded in Canada in 1857, which became one of the largest spirits conglomerates in the world. Today the Seagram's name in the US is owned by The Sazerac Company.

Seagram's 7 Crown is the cornerstone — a blended American whiskey at 40% ABV built from a combination of straight and light whiskies for a smooth, approachable, and versatile mixing spirit. The 7 Crown name references the original seven-year-old whisky in the blend. It is the defining spirit of the Seven & Seven cocktail (Seagram's 7 Crown + 7UP), one of the most-ordered well drinks in American bar history. At its price point it remains one of the best-value American blended whiskies for everyday cocktail use.

Seagram's Gin is a London Dry-style gin produced from American grain, with juniper-forward botanicals that work well in Gin & Tonics, Martinis, and classic gin cocktails. The Seagram's Escapes line covers flavored malt beverages for casual, lower-ABV drinking occasions.

Frequently Asked Questions

What is the Seven & Seven cocktail?

The Seven & Seven is one of the most popular and enduring American cocktails — simply Seagram's 7 Crown blended whiskey over ice, topped with 7UP lemon-lime soda. The name comes from the two ingredients: the “seven” in Seagram's 7 Crown and the “seven” in 7UP. It became popular in the 1960s and 1970s as a light, easy-drinking whiskey cocktail that appealed to drinkers who found straight whiskey too strong. The combination works because the smooth, light character of Seagram's 7 Crown doesn't overpower the soda, while the whiskey's warmth balances the sweetness of the 7UP. It is still one of the most-ordered well drinks at American bars, and Seagram's 7 Crown remains the specific whiskey the cocktail is built around.