Pueblo Viejo

Pueblo Viejo Tequila is produced by Casa San Matías in Jalisco, Mexico — a distillery operating since 1886, making it one of Mexico’s longest-running tequila producers. The lineup uses 100% Blue Agave across Blanco (herbal and citrus), Reposado (vanilla and caramel from oak aging), Añejo (1+ year, dark chocolate and oak), and the anniversary Orgullo Reposado at accessible everyday price points.

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Frequently Asked Questions

What makes Casa San Matías significant in the history of tequila?

Casa San Matías has operated continuously in Jalisco since 1886 — predating the modern tequila industry’s regulatory framework and most of the brands that dominate today’s market. The distillery survived Prohibition, the consolidation of the Mexican spirits industry in the 20th century, and the wave of premium tequila marketing that began in the 1990s, making it one of the few surviving distilleries with an unbroken production history stretching back to the 19th century. The longevity reflects consistent demand rather than trend-driven positioning — Casa San Matías has built its market through accessible, quality-consistent tequila rather than premium pricing or celebrity partnerships. Pueblo Viejo is the flagship everyday expression of that heritage.

How does Pueblo Viejo position against other 100% agave tequilas at its price point?

At its retail price, Pueblo Viejo competes directly with Olmeca Altos, Espolon, and El Jimador — all 100% Blue Agave tequilas positioned as accessible everyday expressions. The key differentiator for Pueblo Viejo is the distillery’s age and production consistency: Casa San Matías uses traditional production methods built around the distillery’s long institutional knowledge rather than modern cost-cutting shortcuts. The Blanco in particular is well-regarded for delivering genuine agave character — the herbal, citrus, and peppery notes of highland Blue Weber agave — without the neutral, thin profile that some value-tier tequilas produce by over-relying on diffuser extraction rather than traditional oven cooking.