Proper Twelve

Proper No. Twelve Irish Whiskey is a blended Irish whiskey co-founded by Conor McGregor — the UFC champion from Dublin's Crumlin neighbourhood, where the number 12 is a tribute to his childhood postal district — distilled at the Old Bushmills Distillery in County Antrim, Northern Ireland, one of the world's oldest licensed whiskey producers.

Proper No. Twelve was launched in 2018 and became one of the fastest-selling Irish whiskey brands in history, driven by McGregor's global profile and a genuinely approachable, smooth product. The whiskey is triple-distilled at Bushmills from a blend of single malt and grain whiskey, producing the characteristically smooth, light, and vanilla-forward character that Irish blended whiskey is known for — without the weight of Scotch or the sweetness of American bourbon. A portion of profits goes to first responders through the Tunnel to Towers Foundation. Browse all whiskey at Wooden Cork.

Tasting Notes

• Nose: Vanilla, honey, fresh fruit, and light toasted grain
• Palate: Smooth and approachable — vanilla, honey, toasted wood, and the characteristic lightness of triple-distilled Irish blended whiskey
• Finish: Clean and medium-length with lingering vanilla sweetness

Frequently Asked Questions

Why is it called Proper No. Twelve?

The name pays tribute to Conor McGregor's Dublin roots — specifically the Crumlin neighbourhood where he grew up, which has the postal code Dublin 12. The 'Proper' element references Irish slang for something genuinely good. The name combines McGregor's personal identity with an authentic Irish cultural reference.

Is Proper No. Twelve actually made at Bushmills?

Yes — Proper No. Twelve is distilled and produced at the Old Bushmills Distillery in County Antrim, Northern Ireland. Bushmills is one of the world's oldest licensed distilleries, with a license dating to 1608. The production credentials are genuine — this is not a celebrity brand built on purchased neutral spirit.

Is Proper No. Twelve good whiskey for the price?

Yes — for the price tier, Proper No. Twelve delivers genuine Irish blended whiskey quality. Triple-distilled at one of Ireland's most respected distilleries, smooth and approachable, and competitively priced against comparable Irish blends. The celebrity association has driven awareness without inflating the price beyond its tier.