New Amsterdam

New Amsterdam is one of America's best-selling vodka brands — produced by E&J Gallo in Modesto, California, five-times distilled and three-times filtered from quality grains to deliver exceptional smoothness at an accessible price point, with a lineup spanning the Original 80 proof, 100 Proof, a wide range of flavored expressions, and the brand's defining collaboration: Pink Whitney.

Pink Whitney — the pink lemonade vodka created in partnership with former NHL player Ryan Whitney of Barstool Sports' Spittin' Chiclets podcast — became one of the fastest-selling flavored vodkas in American spirits history when it launched in 2019, cementing New Amsterdam as the dominant player in the flavored vodka space for the sports and pop culture audience. The brand has continued with the Barstool Sports Edition and the Hot Ones Heat Check Hot Pepper Vodka collaboration, establishing New Amsterdam as the leading spirits partner in the sports media category. New Amsterdam Gin rounds out the lineup with a citrus-forward contemporary style.

The New Amsterdam Lineup

• Original Vodka — 5x distilled, 3x filtered, 80 proof; the clean everyday vodka
• Vodka 100 Proof — same production, more intensity for cocktails
• Pink Whitney — pink lemonade, 30% ABV, Ryan Whitney/Spittin' Chiclets collaboration
• Flavored Vodkas — Grapefruit, Peach, Apple, Pineapple, Raspberry, Red Berry, Watermelon, Lemon, Coconut, Citron, Tangerine, Passionfruit
• Barstool Sports Edition — collector bottle, same smooth New Amsterdam base
• Hot Ones Heat Check — Serrano, Fresno, and Habanero pepper-infused spicy vodka
• Gin & London Dry Gin — citrus-forward contemporary gin with orange, lime, and vanilla

Browse all vodka and gin at Wooden Cork.

Frequently Asked Questions

What makes New Amsterdam different from other vodkas at the same price?

Produced by E&J Gallo — one of the largest wine and spirits producers in the world — which provides access to large-scale distillation infrastructure most brands at this price point cannot match. Five-times distillation and three-times filtration delivers clean, neutral smoothness without the harshness common in budget vodkas. New Amsterdam consistently outperforms peers in blind taste tests for smoothness at its retail price.

Why did Pink Whitney become so popular so fast?

The organic origin story drove it — Ryan Whitney was recommending vodka-pink lemonade on a massively popular hockey podcast before New Amsterdam formalized the partnership. Fans of the show were already mixing it; Pink Whitney gave them a ready-made bottled version at an accessible price point with the Spittin' Chiclets brand attached. The combination of authentic audience-demand origin and effective sports media partnerships made it one of the fastest-selling flavored vodka launches in US spirits history.