Mumm

G.H. Mumm is a Reims Champagne house founded in 1827, best known for the iconic red-ribbon Cordon Rouge Brut — a blend of Pinot Noir, Pinot Meunier, and Chardonnay that has been the official Champagne of Formula 1 victory podiums. Also produces Grand Cordon, Grand Cordon Rosé, and vintage Millesiémé expressions.

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Frequently Asked Questions

What is the diagonal red ribbon on Mumm Cordon Rouge and what does it signify?

The red diagonal ribbon on Mumm Cordon Rouge is a direct reference to the Légion d’honneur — France’s highest state decoration, awarded with a red ribbon worn diagonally across the chest. G.H. Mumm adopted the design in the 1870s as a tribute to the decoration and as a visual declaration of quality. The name Cordon Rouge literally means “red ribbon” or “red cord.” The bottle design has been one of the most recognizable in Champagne for over 150 years, and the F1 podium association — begun in 2000 — has amplified the brand’s international visibility significantly.

Why is Mumm the official Champagne of Formula 1 podiums?

G.H. Mumm became the official Champagne of Formula 1 through a commercial partnership that began in 2000 and has continued through multiple renewals. The podium bottle — sprayed by the race winner and top finishers — is a specially sealed magnum format with a spray nozzle replacing the standard cork and cage. The specific bottle is a Mumm Cordon Rouge NV. The association has produced one of the most televised Champagne moments in sports, with Mumm’s label appearing at every race podium ceremony globally. It is purely a commercial arrangement rather than a quality designation, but the exposure has made Mumm Cordon Rouge one of the most recognized Champagne labels worldwide.