Malibu

Malibu is a Caribbean coconut rum liqueur at 21% ABV — the world’s most popular coconut-flavored spirit. The lineup includes Original Coconut, Pineapple, Mango, Watermelon, Black (35% ABV, stronger), and ready-to-drink cocktails.

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Frequently Asked Questions

Is Malibu a rum or a liqueur?

Malibu is technically a rum-based liqueur — the base spirit is Caribbean rum, but added sugar, coconut flavoring, and the reduced ABV (21%) classify it as a liqueur rather than a straight rum. This matters for mixing: Malibu’s sweetness and low proof mean it contributes differently to a cocktail than a full-strength rum. In applications where you want coconut flavor without the rum’s proof contribution (tropical punches, piña colada-style drinks), Malibu works well on its own. In spirit-forward cocktails, it is typically combined with a full-proof rum to provide both coconut character and adequate alcohol structure.

What is the difference between Malibu Original and Malibu Black?

Malibu Original is 21% ABV — sweet, light, and designed for mixing in large-format tropical drinks where the lower proof is an advantage. Malibu Black is 35% ABV with more pronounced rum character and a stronger coconut presence that holds up better in cocktails where dilution from ice and mixers would otherwise flatten the Malibu Original’s light profile. Black is the better choice for any application involving significant ice contact or a heavy mixer.