York Drinks debuts non-alcoholic ‘spirit’
The owners of England-based York Gin have become the latest producers to move into the non-alcoholic sector with the release of York Zero.
The non-alcoholic ‘spirit’ has been made in partnership with fellow Yorkshire makers and zero-alcohol specialists, Bax Botanics. Natalie Hall, director of York Drinks, said: “We’re genuinely thrilled with York Zero – it’s right up there with the best non-alcoholic ‘spirits’ on the market, and with a signature botanical of juniper, it’s ideal for a non-alcohol G&T drink we call a Z&T. “It’s actually a dream come true to partner with Bax Botanics. They’re acknowledged leaders in non-alcoholic ‘spirits’, they’re lovely people with genuine passion and commitment to sustainability, and they’re based just up the road in Wetherby. It’s a win-win-win for all of us.” The 0% ABV ‘spirit’ boasts classic juniper and coriander notes that are complemented by fresh zesty orange. The layers of botanical flavours in York Zero have been inspired by York Gin. “York Zero takes us on a road beyond gin,” continued Hall. “We already have some plans to expand our horizons – and we have the York Distillery opening inside the city walls. Given demand for the York Gin range is going from strength to strength, it’s shaping up to be a busy summer for York Drinks.” Chris Bax, co-founder of Bax Botanics, added: “We’re delighted to be partnering with York Drinks who share so many of our values – including a commitment to sustainability. The branding and bottle look fantastic – and we couldn’t be happier with the liquid.”For August, York Gin has partnered with York's The Star Inn The City, which has created a signature zero-alcohol drink – a Mandarin Sour – featuring York Zero.
The company has plans to extend its reach into other alcoholic and non-alcoholic drinks in the coming months.
Last summer, York Gin debuted Old Tom Month, a month-long campaign to educate consumers about Old Tom gin.
