Wodka Vodka signs Australia distribution deal

Jun 29, 2012by Becky Paskin

Wodka Vodka, the Polish vodka brand owned by US-based Panache Beverages, has secured a distribution deal with LMG Bottlemart in Australia.

The brand, which recently also announced a new distribution deal with O.B.H. Wine and Spirits in Canada, is being considered a mainstream product for LMG Bottlemart with a nationwide distribution plan likely. James Dale, CEO of Panache, said: "This achievement… is a reflection of over two years hard work and investment. It assists to solidify our expectation for the Australian and New Zealand markets of 30,000 cases and growing over the next 12 months." LMG Bottlemart represents a group of 2,000 independently owned hotels and bottleshops across Australia.