White Claw reveals summer flavours

Hard seltzer brand White Claw has launched two new flavours for the summer in the UK.

The Passion Fruit and Pineapple hard seltzers launched in the US earlier this year. As with the rest of the hard seltzers in the range, the new flavours sit at 4.5% ABV and contain 95 calories per can. The US range sits at 5% ABV and contain 100 calories. The expressions blend sparkling water, a triple-distilled spirit and natural fruit flavours, with no artificial sweeteners. A variety pack of four 330ml cans can be purchased from Sainsbury’s for an RRP of £7.50 (US$9.50). The releases bring the number of flavours in the brand’s flagship hard seltzer brand to 14, seven of which are available in the UK. In December 2023, the brand created an alcohol-free range. White Claw also expanded outside of hard seltzers with a vodka and a line of ready-to-drink Tequila seltzers called Tequila Smash. In this year’s Brand Champions report, it was revealed that the brand’s volumes sales fell by 4% in 2023, however it remained the second biggest-selling spirits brand in the world. White Claw is owned by Mark Anthony Brands and launched as a malt-based light alcohol beverage in 2016.