“As 2015 unfolds, we will be adding a select number of brands to the company and we want a company name that better represents the broader portfolio of premium spirit products that we are proudly developing,” said Norman Bonchick, Chairman and CEO of Van Gogh Imports, in an industry news update.
The move into Sazerac takes effect March 1.
“We have been working closely with the Sazerac Company through its SLS logistics division over the past year or so,” Bonchick said. “That relationship has worked out very well indeed and we are ready to take the next step and become a fully integrated sales company inside Sazerac.”
Van Gogh Imports produces Van Gogh vodka, TAP whisky, Molinari, Limoncello di Capri, Ron Abuelo and the Jumbie brands.
“We believe the brands in the 375 Park Avenue Spirits portfolio have very good potential that can benefit from our full array of resources,” said Mark Brown, President and CEO of Sazerac Company. “Additionally, with the growth of our own business and portfolio, the need for expanded sales capabilities, as well as the opportunity to provide brand owners with a full service option in the difficult U.S. market, we believe that the venture can be very successful.”The post Van Gogh Imports Changes Name, Will Integrate With Sazerac Co. first appeared on Beverage Dynamics.