Russian vodka brand Tovaritch! has released a new 1.75-litre bottle to boost its visibility.The new bottle features a fine neck, a cork cap with transparent foil and “improved” lithography printing. The bottle’s extra weight will “underline the brand’s premium status”. Geneva-based Tovaritch Spirits International started taking orders for the new format during trade show ProWein, held in Düsseldorf on 17-19 March 2019. Eugenio Litta Modignani, CEO of Tovaritch Spirits International, said: “I'm delighted with our all-new packaging. I trust it will allow us to reach out to clubs and the travel retail segment around the world more effectively, and, in doing so, will help us win new customers and expand across geographies.” Earlier this month, Tovaritch! unveiled a new design for its T! Red vodka liqueur, a blend of original Tovaritch! vodka and wild berries.