Three Sixty launches Skinny Bitch RTD

German vodka brand Three Sixty has introduced the Skinny Bitch Cocktail to its ready-to-drink (RTD) range.

The new release joins Three Sixty's existing RTD lineup of Espresso Martini, Pornstar Martini, a vodka and energy drink mix, and a newly launched sugar-free energy drink and vodka. The Skinny Bitch Cocktail combines Three Sixty Vodka with sparkling water and lime in a 250ml slim can with an ABV of 10%. The brand claims the serve is one of the most popular drinks in contemporary bars and restaurants. The RTD launch addresses the potential for retail growth. Tim Hotfiel, senior brand manager of Three Sixty Vodka, said: "Trendy bar and club drinks are expected to be uncomplicated, authentic and easily accessible. The Skinny Bitch Cocktail reflects a flavour profile that continues to gain relevance in gastronomy and among our target group. "With the Skinny Bitch Cocktail, we are further expanding our portfolio and reinforcing our ambition to continue to set new benchmarks in the RTD segment." The launch will be supported with a comprehensive activation package. The Skinny Bitch Cocktail is part of the brand's 'Unfollow the Ordinary' campaign, which aims to transform 'seemingly ordinary locations into premium experience spaces'. This summer, the new RTD will be showcased at more than 20 major music and lifestyle festivals across Germany, including World Club Dome and Glücksgefühle Festival. The Skinny Bitch Cocktail is now available with a recommended retail price of €2.89 (US$3.40) per can. In 2025, Three Sixty maintained its status as Germany's best-selling premium vodka brand for the fourth consecutive year, with RTD sales expanding by 35%, according to Nielsen data. Last month, the Schwarze und Schlichte-owned brand secured retail listings with Ocado and Sainsbury's in the UK.