That Boutique-y Rum Co launches Signature Blends

by Owen Bellwood

Rum bottler That Boutique-y Rum Company (TBRC) has released the first two permanent expressions in its new Signature Blends range.

The two new blends were developed by rum expert Peter Holland “with cocktails in mind”, but have also been designed to be sipped. Signature Blend #1 – Bright-Grass has been made with predominantly un-aged Jamaican rums, “with a touch of four-year-old Jamaican rum added for depth of flavour”. The blended rum is described as “bright and grassy” with flavours of tropical fruits, pepper and oak. Signature Blend #2 – Elegant-Dried Fruits combines Guyana rum with “heavier, funkier rum” from Jamaica. The expression has “elegant, dried-fruit notes” and flavours of black tea and tobacco with hints of eucalyptus and dried coconut. Holland said: “When tasked with creating rums that would be predominantly used in cocktails, I firstly had to think of the style of drinks that I’d like to enjoy, then set about working a blend that stood up to my idea of what the cocktail would taste like. “I don’t like the idea of trying to balance many different rum styles, a situation that overly complicates things. I much prefer the simplicity of two distinct styles working harmoniously together. Each displaying their strengths and contributions to the cocktail.” The labels for the Signature Collection were developed by Microsoft Paint artist, Jim’ll Paint It. The Signature Blend #1 sees the white snake of the Martinique flag alongside lignum vitae, the national flower of Jamaica. Signature Blend #2 is also illustrated with the lignum vitae, as well as the victoria amazonica lily, the national flower of Guyana. Selina Raggett, brand manager for That Boutique-y Rum Company, said: “Since its launch in October, That Boutique-y Rum Company has become well known for rare bottlings, exclusive blends and limited casks from some of the best rum distilleries worldwide. “The Signature Blends stem from the knowledge and relationships we have developed over the past year, allowing us to create a continuous liquid that still meets the high Boutique-y standards and our ‘no BS’ approach to the rum category.” Both blends are bottled at 40% ABV and are available to trade and retailers through Maverick Drinks. Signature Blend #1 has been priced at RRP £25.95 (US$31) and Signature Blend #2 has an RRP of £30.95 (US$37).