Tarsier ups the appeal with foil-led labels

Manchester's Tarsier Southeast Asian Spirit has launched a colour-coded foil-led label design across its portfolio.

Tarsier's label redesign, which follows the introduction of its updated bottle design last year, is said to mark a 'significant' evolution for the brand. The new look follows the brand's relaunch in Southeast Asia earlier this year, reinforcing the region's importance as a source of inspiration for Tarsier's flavour profiles and storytelling. At the centre of the new design is a reimagined tarsier, prominently featured in foil. The change is complemented by a more expressive use of colour throughout the range. Tim Driver, co-founder of Tarsier, explained: "Our recent journey through Southeast Asia didn't just inspire us – it humbled us. It gave us the courage to admit that last year's rebrand missed something important. "Thailand was where it clicked. Southeast Asia hits you all at once: the noise, the colour, and the beautiful, overwhelming chaos. And then, tucked into the middle of it all, are these extraordinary temples; gilded in deep reds and shimmering gold, impossible to look away from. "We looked at our labels and saw the disconnect. Dark, quiet, understated. None of the warmth or vibrancy of the region we're so in love with. That had to change. We also realised we'd been doing our tarsier a disservice. We are Tarsier. So why were we hiding him? He belongs front and centre. "The bottle has always been his world: a jungle at night, alive with shadow and texture. But now, we wanted to shine a light on him." Drawing on the metallic golds seen on the streets of Bangkok, the Tarsier team reimagined the small primate as a luminous creature with enormous, sparkly eyes, finished in a pearlescent foil. Driver added: "The result is everything we wanted Tarsier to be: a sleek, dark bottle that bursts with colour and life. A label as vivid and electrifying as Southeast Asia itself." The updated labels are set against Tarsier's jungle-inspired black glass bottle featuring intricate textures. Each SKU is characterised by its own colour scheme, improving visibility on shelves and behind the bar. The new look was revealed at the Brussels Bar Show from 29 to 30 March and at the IAADFS Summit of the Americas in Orlando, Florida (28-31 March). Earlier this month, Tarsier partnered with distributor MGM to launch its gin range in Moldova.