Tails Cocktails refreshes brand identity

Batched cocktail specialist Tails Cocktails has updated its brand identity as it seeks to make mixed drinks “more accessible and more consistent”.

Established in London in 2010, Tails Cocktails has announced a brand-wide packaging update, which is designed to celebrate the origin of cocktails. According to the brand, the origin of cocktails dates back to 1779 in a tavern where rooster feathers were used to stir alcoholic mixed drinks. The brand's new logo and identity pays homage to this tale with its depiction of flamboyant rooster feathers. The updated logo also features scales to represent the precision behind cocktail recipes, arrows to illustrate the flow of cocktail mixing, red cogs to represent cocktail-mixing tools and a Martini glass. Nick Wall, founder of Tails Cocktails, says: “The UK’s cocktail culture is booming and, as a result, batched cocktails have been growing in popularity in leading bars as a way of providing great-tasting, consistent cocktails without making the customer wait. "Tails Cocktails offers bars, restaurants and many other venues and occasions the opportunity to capitalise on this trend, without having to invest hours into preparation and training. Our brand re-launch focuses on our core values of quality and authenticity, and I feel that the refreshed packaging really tells our story. I’m excited to see how it will be received in the trade.” Tails Cocktails currently produces a range of batched cocktails in one-litre bottles and 20-litre kegs. The range includes a Mojito, Rum Punch, Espresso Martini and Pornstar Martini.