Sir Edmond Gin lands in Aruba

Dutch brand Sir Edmond Gin has partnered with Boma Wines Aruba to launch the brand on the ‘paradise island’.

Partnering with local distributor Boma Wines Aruba, with more than 20 years of experience in the local market, the vanilla-flavoured gin joins the company’s wide range of curated wines. “We’re thrilled to team up with Boma Wines Aruba,” said Dominique Makatita, co-founder of Sir Edmond Gin. “Their extensive experience and dedication to quality perfectly complements our distinct brand. We can’t wait to introduce Aruba to the smooth, vanilla-infused allure of Sir Edmond Gin.” The gin is now available at multiple esteemed establishments on the island, including the Hilton Hotel, Renaissance Hotel, and all Divi Hotels, as well as restaurants Madame Janette, Azia, Kalibra Bar and WinePort at the airport. Patrick Dekker, the owner of Boma Wines Aruba, added: “Sir Edmond Gin’s innovative spirit and exceptional flavour profile make this gin a perfect fit for the island. This collaboration is poised to redefine Aruba’s gin scene, offering a premium Bourbon vanilla experience unlike any other.” Earlier this year, Sir Edmond Gin challenged Italian bartenders to participate in the brand’s Gin & Sound Pairing cocktail competition. Sir Edmond Gin is the sponsor of the Spirits Distributor of the Year prize at The Spirits Business Awards 2024.