Sexy Fish launches premium vodka

Caprice Holdings-owned Japanese restaurant and bar Sexy Fish has expanded its own label brand with a premium vodka.

Created in collaboration with Hawkridge Distillers in the UK’s North Wessex Downs, Sexy Fish Vodka is double-distilled, triple-filtered, and finished with a touch of honey. Bottled at 42% ABV, the vodka offers a 'rich and bold flavour profile' designed to complement Sexy Fish’s Japanese-inspired menu, which includes both rich umami and subtle and light flavours. The vodka is now available exclusively from three of the restaurant's locations; in London, Miami, and Manchester. Xavier Landais, director of beverage at Caprice Holdings, said: "Vodka is our best-performing spirit, but - unfortunately with vodka – it’s more often about the branding or ‘name’ than the liquid itself. "At Sexy Fish, we focus on delivering the best 360-degree experience across dining and drinking, so creating our own vodka was a natural step. Distilled in England from the finest local grain, Sexy Fish Vodka offers bold, smooth flavour and a luminous label that makes it a striking centrepiece for any celebration - a nod to our Sexy Fish spirit." For the launch, the restaurants will serve a new signature cocktail, Sexy Fish Martini, featuring its namesake vodka and the restaurant’s Chichibu Japanese whisky. The cocktail will be available throughout February for £10 (US$13) in celebration of the launch. The house brand vodka will also be available to purchase in 50ml serves for £14 (US$17), and by the bottle to be enjoyed at the restaurants for £400 (US$498). The new vodka joins Sexy Fish's existing line-up of own-label spirits, including gin, made in collaboration Ki-No-Bi Gin and two single barrel Japanese whiskies crafted in partnership with Chichibu Distillery. Last December, Caprice Holdings added a fourth Sexy Fish location in Dubai.