Rozél Rosé Vodka debuts canned Spritz

UK vodka brand Rozél Rosé has created its first ready-to-drink (RTD) expression – a canned Spritz made with raspberry and rose lemonade.

Rozél became one of the UK’s first premium rosé vodkas when it launched into Harvey Nichols and Ocado last summer, and is inspired by the flavours of Côtes de Provence rosé wines.

It is presented in a ribbed bottle – a bespoke design for the brand – which takes inspiration from premium wine brands.

The vodka’s ‘delicately fruity’ flavours of raspberry, white peach and bitter pink grapefruit are said to pair perfectly with Fever-Tree’s Raspberry and Rose Lemonade.

Now, the brand has launched its first RTD Spritz inspired by the combination, offering consumers ‘the ultimate summer Spritz on the go’.

Amy McLeod, Rozél Rosé Vodka marketing manager, said: “Vodka’s popularity is showing no signs of slowing – it’s still the largest spirits category, with more than a quarter (28.9%) of all spirits sales last year, while flavoured vodka sales grew by 11.2%.

“With its beautiful pale-pink hue and crisp, dry and fruity flavour notes, Rozél Rosé Vodka is a stylish and delicious choice for summer drinking. Now, consumers can enjoy the taste of Rozél Rosé Vodka in an even more convenient RTD format.”

The 250ml cans retail for £2.50 (US$3.23) each on Amazon. It clocks in at 5% ABV.

Rozél Rosé Vodka won a Silver medal at The Global Vodka Masters last year.