Ron Izalco to launch 15yo rum

by admin

California-based Phenomenal Spirits is preparing to launch a 15-year-old bottling of its Ron Izalco rum and hopes to expand into further American and European markets this year.

The spirits producer, which currently markets its 10-year-old Ron Izalco in France, the UK and Denmark, is preparing to add a 15-year-old rum to its portfolio. The new release will cater for "premiumisation" across the category, and comes as the brand looks to expand into further European markets and North America by the end of 2019. Karthik Sudhir, founder and CEO of Phenomenal Spirits, said: "Spirits enthusiasts and rum lovers are curious and eager to move on to the next level of super premium rums. They want to try something less sweet and more full bodied, with complex fruity notes that are evenly balanced with a long finish. This is exactly what Ron Izalco 10 has to offer to all our rum lovers. "We are seeing early stages of rum premiumisation in Europe and we are predicting this trend will cross over to North America in the coming year. Ron Izalco is well poised to be one of the most sought-after rum brands in the super premium and ultra-premium market category." Aged in ex-Bourbon barrels for 10 years, Ron Izalco is a blend of central American rums that has been developed for straight sipping and use in cocktails.