Rockstar Spirits secures Sainsbury’s listing

English drinks producer Rockstar Spirits has signed a partnership with UK supermarket Sainsbury’s to launch its products in 300 stores nationwide.

Manchester-based Rockstar Spirits will list its Captn Webb’s Two Swallows Citrus and Salted Caramel Spiced Rum in Sainsbury’s stores from 1 March 2020. As part of the deal, Rockstar Spirits has created a larger 700ml bottle exclusively for the UK supermarket. Rockstar Spirits launched in 2018 with the help of a £14,000 (US$17,000) loan from CG Business Finance that helped establish the company. As well as its Captn Webb’s Two Swallows Citrus and Salted Caramel Spiced Rums, Rockstar Spirits also markets its original Two Swallows spiced rum and Two Swallows Cherry. The company’s range also features Grapefruit Grenade and Two Swallows Cherry. The brand's spirits are also available through UK wine and spirits retailer Majestic Wines.