French vodka brand Poliakov has released a limited edition bottle design that aims to reflect the freezing cold and comes with a QR code.The Kryo Edition is said to echo the brand’s new communication campaign Born in the Ice Dimension. The name translates as ‘cold’ in Greek. The fully sleeved label features Poliakov’s iconic eagle “magnified by a transparency effect”. The bottle also includes a QR code, which directs consumers to an immersive video from the Poliakov brand. “Poliakov Vodka is proud to launch, this year again, a new limited edition in order to enhance the brand visibility and share its glacial DNA with consumers,” said Manon Brochet, Poliakov international brand manager. The Kryo Edition is available in 700ml and one-litre formats from Poliakov’s key markets until the end of 2019.