Pierce Brosnan joins Don Ramón Tequila

by Owen Bellwood

James Bond star Pierce Brosnan has joined Tequila maker Casa Don Ramón as global spokesperson.

Brosnan, who starred as James Bond in four films including Die Another Day, has joined the Tequila maker and will act as the face of Casa Don Ramón. Brosnan said: “I love the finer things, and Tequila Don Ramón Limited Edition is just that. It takes you on a journey from the luxe packaging, to the first pour, to the initial sip.” In his new role, Brosnan will represent the Tequila Don Ramón Limited Edition Collection, which has been created in small batches with a limited number available for purchase. Each Tequila within the range is presented in a Swarovski crystal-embellished bottle. The new line includes three expressions, Plata, Añejo and Extra Añejo. Tequila Don Ramón Limited Edition Plata is a clear, double-distilled Tequila with a bright, clean and herbal aroma. Each of the 10,000 bottles produced is embellished with 65 Swarovski crystals and priced at US$250. The Añejo bottling has aged for 12 months and can be described as “fresh and woody with elegant notes of dried fruit and cooked agave”. Just 5,000 bottles have been produced, each priced at US$349 and studded with 115 Swarovski Xilion Rose Hotfix crystals. Finally, Tequila Don Ramón Limited Edition Extra Añejo has been aged for three years in oak barrels, producing a spirit with aromas of berries, cherry and wood notes. The bottle is embellished with 178 Swarovski crystals and priced at US$399. Casa Don Ramón has released 5,000 bottles of the Extra Añejo. Made using 100% Blue Weber agave, which are slowly baked over the course of several days, Tequila Don Ramón is fermented and distilled under the care of maestro tequilero and master blender Jesus Reza.