Patrón unveils four-time-distilled Tequila
Bacardi-owned Patrón has created what is thought to be the world's first 'prestige' Tequila distilled four times, called El Cielo.
Patrón El Cielo is described as ‘the ultimate innovation in silver Tequila’, having been made with a ‘distinctive distillation process’ and handcrafted from 100% Blue Weber agave. Kathy Parker, global chief marketing officer at Patrón, commented: “Patrón El Cielo is radiantly smooth, offering a unique experience for Tequila drinkers delivering an impressively rare, naturally sweet taste. “By taking our iconic silver Tequila and expertly using a fourth distillation to develop an amazing, prestige Tequila, a first within the category, master distiller David Rodriguez really pushed the boundaries with a distinctive process – the complexity of distilling Tequila without sacrificing flavour requires remarkable talent and we’re immensely proud of this bold innovation his team created.” The brand noted that the 'prestige Tequila' category mostly consists of reposado and añejo expressions, and as such this new bottling offers silver (blanco) drinkers a unique sipping experience. Master distiller David Rodriguez commented: “For the first time ever, we developed a prestige Tequila with a fourth distillation – a process that is extremely rare within the industry, using the smallest copper pot still at Hacienda Patrón. “While adding another stage of distillation is commonly misconceived as a culprit for diluting flavour, that was not the case for Patrón El Cielo.” The expression is a balance of cooked agave, which is rich in sweetness and citrus notes, and has been created over 150 tasting sessions to perfect the final flavour profile. Rodriguez continued: “Our goal is to achieve perfection in every drop – by using this unique, four-time distillation process, we unlocked and opened up the natural sweetness and smoothness from the agave to deliver an incredibly sweet and light tasting, smooth Tequila.” Patrón El Cielo is recommended served over ice with a slice of orange. The Tequila is packaged in a sleek glass bottle outfitted with gold designs inspired by the volcanic tahona stone used to produce Patrón Tequila. It also features other elements inspired by the agave fields found within the Jalisco highlands of Mexico, which is the brand's homeland. Patrón El Cielo is now available in markets across the US, and will be launching in the UK from 3 July exclusively at Selfridges' London, Manchester and Birmingham stores and on Selfridges.com for RRP £170 (US$212). This month, Mor Koral was named at the winner of the Patrón Perfectionists cocktail competition.
