October 16, 2015
Patrón and Lalique partner in ‘landmark’ collaboration
Tequila house Patrón has partnered with French crystal specialist Lalique to create Patrón en Lalique: Serie 1, a limited edition, extra añejo expression housed in a crystal decanter.
The launch marks the first time Lalique has worked with a tequila brand, and Patrón's first partnership with a crystal maker to see the brand’s signature bottle design“reimagined”.
The Patrón en Lalique: Serie 1 decanter is handmade by the house's master artisans. Its piña-shaped design utilises Lalique’s signature technique of contrasting clear and frosted glass to create detail.
Described as an “exceptional blend” of the “oldest and rarest” tequilas selected from Patrón’s barrel ageing room at the Hacienda Patrón distillery, the liquid itself is aged for at least four years in a combination of new American oak and new and used French oak barrels.
Francisco Alcaraz, Patrón’s master distiller, describes the Tequila as “well-balanced” with “complex notes of sweet caramel, honey, vanilla, dried fruits and nuts.”
Silvio Denz, chairman and CEO of Lalique, said: “It is the first time Lalique has worked with a Tequila brand and we are proud to partner with Patrón. Our two brands share strong and mutual values of creativity, craftsmanship and artistry, both striving for uncompromising quality and excellence.”
Patrón Spirits International president and CEO, Ed Brown, added: “Patrón and Lalique both share a passion for authenticity, detail and superior quality, and that’s unmistakably demonstrated in the bottle and the liquid in this extraordinary Serie 1 limited edition. This is truly a rare opportunity for Lalique collectors and spirits aficionados alike.”
The release is limited to 500 individually numbered bottles which are presented inside a handmade leather display case with gemstone detail. A leather-bound book and video that documents the collaboration are also included.
Patrón en Lalique: Serie 1 (700ml) will retail for £4,950 at fine spirits retailers and in select duty free stores around the world.