New Sociability Campaign from Burnett’s

Burnett’s Flavored Vodka recently launched a “More fun with every flavor” ad campaign, including print, digital and social media programs. From the press release:

BARDSTOWN, Ky. – Burnett’s Vodka and Flavored Vodka launched a fully integrated, multi-platform “more fun with every flavor” campaign highlighting festive party occasions that the Burnett’s consumers enjoy. The multi-million dollar campaign includes national print and digital advertising, on- and off-premise programming, digital marketing and social media programs.

Developed to support one of the fastest-growing products in the spirits industry, the colorful Burnett’s campaign raises the Burnett’s Vodka and Flavored Vodka brand by showing the occasions in which it makes a good time even more of a party.  From birthdays to beaches, Burnett’s Vodka and its flavors are a part of great times.

“The message and tone of the new Burnett’s campaign speak to the fun-loving and social Burnett’s fan,” said Senior Brand Manager for Burnett’s Vodkas, Reid Hafer. “They recognize the value of good times spent with family and friends at birthdays, cookouts, holidays or the beach. Burnett’s Vodkas contribute to these memorable occasions in an exciting, easy and versatile way.”

National print advertising will target Burnett’s consumers via Cosmopolitan, US Weekly, People Country and OK! In addition, the Vodka will be featured in a dynamic digital campaign that includes Break.com, Thechive.com, Facebook, Tumblr and a mobile app. The key campaigns are tailored to each of the delivery mediums including dynamic digital ads, sharable and downloadable content and mobile engagement.

The executions for the programming depict a variety of fun occasions experienced with friends and family including birthdays, cookouts, holidays and the beach. The ads also highlight flavor variety and the ease with which the product can be enjoyed in a mix of social settings.

The new “more fun with every flavor” program will also be executed at retail and on-premise with POS that supports the brand’s key messaging with large scale display materials, seasonal items and impactful premium items.

Burnett’s Vodka (www.burnettsvodka.com) is one of the leading franchises in the distilled spirits industry.  Since 2000, Burnett’s has been a consistent winner of Beverage Information Group “Growth Brand” and Impact “Hot Brand” awards as one of the fastest growing products in the industry.  The entire line includes the 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.

The full line of 37 Burnett’s Flavored Vodkas is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 30-35% alcohol by volume (60-70 proof).  The product is available for a suggested retail price of $10.99 for a 750ml.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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