Nemiroff debuts Pangaia RTDs

Ukrainian vodka Nemiroff has entered the ready-to-drink (RTD) category with the launch of a new standalone brand, Pangaia.

The launch marks Nemiroff's strategic move to expand beyond its core vodka range. Developed as part of the company's long-term growth strategy, Pangaia aims to provide a premium, flavour-focused alternative to traditional hard seltzers and popular low-alcohol beverages. Yuriy Sorochynskiy, CEO of Nemiroff, explained: “With Pangaia, we are exploring a new space for the brand where vodka craftsmanship meets the growing demand for lighter, flavour-forward drinks. “The RTD category continues to evolve rapidly, and we see strong potential for premium products built on quality ingredients and authentic flavour experiences.” The new range of RTD cocktails takes inspiration from the ancient supercontinent of Pangaea, uniting natural ingredients from around the world. To create the brand, Nemiroff collaborated with the fragrance and flavour manufacturer Mane, working at their production facilities in France to develop approximately 15 initial flavour concepts before selecting the final range. Pangaia debuts with four flavours: Strawberry & Mint, Bergamot & Mint, Mango Blossom, and Lychee & Rose. The brand is positioned in a premium, low-alcohol RTD space and combines natural botanicals, fruits, and berries with Nemiroff De Luxe vodka as its base. Each cocktail is canned at 5% ABV and is crafted to provide a balanced flavour while maintaining moderate sugar and calorie levels. The pilot launch is scheduled for this month (March) in Ukraine, Nemiroff's home market. The company is also considering selective international expansion starting in 2027, focusing on markets where demand for RTD products and distribution channels align with the brand's premium positioning. Nemiroff has established itself as a premium partner for various sports teams, including several Premier League football clubs, Rugby Australia with its international teams the Wallabies and Wallaroos, and as a supporter of Ukrainian heavyweight champion Oleksandr Usyk. Last month, the vodka expanded its ‘That’s My Spirit’ initiative to London Fashion Week in collaboration with designer Ksenia Schnaider.