Molly’s Announces New Ad Campaign

Riviera Imports is coordinating the new campaign from Molly’s Irish Cream, which is offering new promotions for trade and consumers, as well as a new holiday gift set for retail. From the press release:

NEW YORK—Riviera Imports today announced the launch of a new campaign for Molly’s Irish Cream—“Take the Molly’s Challenge: Arguably the World’s Best Tasting Irish Cream”.

“Molly’s is made with fresh dairy cream and the finest aged Irish spirits. We invite consumers, bartenders and retailers to compare Molly’s with their favorite Irish Cream product. We think they’ll agree that Molly’s is not just the best tasting but also the best value” said Ed Caan, CEO of Riviera Imports.

A proud product of Ireland, Molly’s is a delicious fusion of fresh Irish dairy cream, aged Irish whiskey, and the finest natural chocolate. Molly’s is produced using state of the art technology in one of the oldest cream liqueur plants in Ireland. The facility is situated in a small rural town called Bailieboro, in the heart of Ireland’s dairyland. “The best tasting Irish Cream drinks start with Molly’s”, said Ed Caan, “Molly’s tastes great on its own, on the rocks, or in coffee.”

The new “Take Molly’s Challenge” advertising and promotion campaign will feature trade and consumer advertising as well as on and off premise promotion material including shelf talkers, case cards, table tents, and coasters. To highlight the new campaign, each 750 ml and Liter Molly’s Irish Cream bottle will be plant packed with a bottle collar that invites consumers to “Take the Molly’s Challenge”.

In time for the holiday season, Riviera has created Molly’s Irish Cream Gift Sets which will include one 750ml and two custom engraved Molly’s glasses. “The holiday gift set is an elegant package designed to highlight and reinforce our new brand position as “arguably the world’s best tasting Irish Cream”, said Caan. “Molly’s is positioned for significant growth in the coming year as consumers discover its superior taste and competitive pricing.”

Molly’s takes inspiration from the mythical Irish muse at the heart of countless Celtic poems and songs. “Molly’s was created to enhance wonderful moments between family and friends”, said Caan, continuing “Its rich aroma, intricate character and smooth taste are unsurpassed.”

Please visit http://bit.ly/1u4xL2l to download promotional materials and product information.

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