London Essence unveils Pink Grapefruit Soda

by Melita Kiely

Tonic and mixer producer The London Essence Co is tapping into the pink trend with its latest flavour: Pink Grapefruit Soda.

The new release will be available from 8 April via global on-trade partners, and key national and regional wholesalers. Ounal Bailey, co-founder of The London Essence Co, said: “Ingrained in our ethos is an uncompromising commitment to quality flavours and the new pink grapefruit soda from The London Essence Co is no exception. “Our team has created a new drink that encapsulates the essence of what a pink grapefruit mixer can be, matching the rest of our collection on delivering the experience, quality, and taste our customers love. “So as the warmer days of spring arrive, pink grapefruit cocktails have never tasted so good.” Pink Grapefruit Soda underwent more than 40 trials before the final recipe was chosen. “This launch has been highly anticipated and takes place as the Paloma continues to gain popularity as a cocktail, climbing 22 places since 2020 to become the 14th best-selling cocktail globally,” added Andrea Brulatti, The London Essence Co’s brand ambassador. “Bars or restaurants looking to craft the perfect Paloma cocktail should look to The London Essence’s new pink grapefruit soda to deliver a next level experience for customers.” In November last year, The Spirits Business explored the trends leading the tonic and mixer category. Want to discover more tonics and mixers? Check out this compilation of 10 award-winning bottlings.