Loch Lomond bottles five single cask whiskies

Jul 23, 2020by Melita Kiely

Highland distiller Loch Lomond has created a range of five single cask Scotch whiskies to celebrate the European Tour's UK Swing 2020 golf tournament.

The official spirit of The Open golf championship agreed a partnership with the European Tour earlier this year, and as such the new range has been dubbed ‘the spirit of the tour’. Each whisky in the Loch Lomond Exclusive Casks range celebrates one of the five venues that will host the six-week-long European Tour's UK Swing after the regular season was suspended. John Grieveson, chief marketing officer at Loch Lomond Whiskies, said: “We are very proud to be the ‘spirit of the tour’, supporting the European Tour with its new initiative. “As one of the most internationally recognised golf events in the world, we’re looking forward to sharing our range of single malts, dedicated to each event venue in the tour, with golf and whisky fans alike.” The whiskies were selected by master blender Michael Henry. Each one has been finished in a different style of oak cask and the series includes two heavily-peated whiskies. The Hero Open Exclusive Single Cask (57.7% ABV) celebrates the event at the Forest of Arden and was finished in a Sauternes wine cask. The English Championship Exclusive Single Cask (57.7% ABV) marks the event at Hanbury Manor and was finished in a rum barrel. The Betfred British Masters (57.4% ABV) bottling was created to celebrate the Close House event and was aged in a first-fill Limousin oak cask. The Wales Open and Celtic Classic Exclusive Single Cask (58.2% ABV) was bottled to mark the events taking place at the Celtic Manor and was matured in an oloroso Sherry cask. The UK Championship Exclusive Single Cask (57.7% ABV) completes the range and celebrates the event at The Belfry. It was aged in a Tawny Port cask. The number of bottles of each expression will differ, but more than 1,700 bottles will be available across the UK and Europe priced at RRP £90 (US$115) per bottle. The launch is being supported by several marketing initiatives. One is ‘Pick the Pin’, which encourages fans to select the pin location on a selected hole on each day of the event to encourage them to be ‘there in spirit’. Furthermore, Loch Lomond Whiskies will support the launch with its ‘Golf for Good’ initiative, which will aim to reward local community heroes, such as front line workers.