Licor 43 targets coffee trend with new liqueur

Jun 12, 2018by Amy Hopkins

Spanish liqueur Licor 43 has launched a new line extension that contains coffee from the Canary Islands.

Licor 43 Baristo is the second innovation from the label, following Licor 43 Orochata in 2016. Parent group Zamora Company said Licor 43 Baristo will not be marketed as a coffee liqueur due to its “complex and sophisticated” character that offers a flavour of freshly roasted coffee with the “botanic, citric, floral and vanilla notes of Licor 43 Original”. The expression contains “rare” Arabica Typica coffee grown in the Agaete Valley, in Gran Canaria, Spain. The coffee plantation is said to be one of the few in existence in Europe. Licor 43 Baristo’s packaging pays homage to coffee with its darker base and Art Deco-style label inspired by classic cafés from the early 20th century. “Licor 43 Baristo responds to consumer demands for natural and complex liquids and the booming coffee trend,” said Thomas Clamens, managing director for Zamora Company International. “The liquid is like no other, offering consumers a completely different drink experience, the best of Licor 43 and the rare and special Canary Island coffee.” Licor 43 Baristo, priced €17.90 (US$21) will be available from selected retail stores in Holland, Germany, Brazil, Austria, the Dominican Republic, Puerto Rico, Canada and global travel retail. Distribution will be expanded to other markets throughout 2019.