LeBron James creates bottle for Hennessy

Cognac brand Hennessy has teamed up with basketball player LeBron James to create a limited edition bottle for its VS expression.

The bottle will be available for purchase from 30 September. “As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,” said James. “I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.” The bottle design and gift box both feature an illustrative portrait of James in purple and orange, with the logo featuring James’ trademark crown. “We are elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship,” said Antoine Varlet, senior vice-president at Hennessy US. “LeBron is not just a basketball star, but someone who redefines boundaries in sport, style, culture and beyond. This partnership is more than just a collaboration, it’s a statement about what’s possible when two cultural icons come together.” James has also created a twist on Hennessy’s Margarita recipe, adding orange juice to the traditional blend of Cognac, lime juice, orange liqueur and agave syrup. This isn’t James’ first foray into spirits – he is also an investor in Lobos 1707 Tequila and starred in an advert for the brand last month.