Label 5 fans pick next art-inspired bottle design

Dec 11, 2018by Owen Bellwood

Whisky fans have voted in their thousands and selected their favourite street art-inspired design, which will feature on the next limited edition bottle of Label 5 blended Scotch whisky.

La Martiniquaise-owned Label 5 launched its Power of 5 World Tour to bring together five leading street artists to create graffiti artworks in five key locations around the world: London, Beirut, Brussels, Hong Kong and Mexico. The blended Scotch whisky brand then turned to social media and asked its followers on Facebook and Instagram to vote for their favourite design. More than 15,000 people took part in the poll and selected a design from Beirut-based artist Rami Mouallem as the clear winner, receiving a third of the votes. Mouallem's artwork reflects the busy nightlife of the Lebanese capital and features bold colours and the illusion of a crack in the wall filled with variations of the number five. The entire piece is based around his personal Arabic graffiti style. The limited edition Label 5 whisky bottle featuring Mouallem’s street art design will be available globally from March 2019.