Kylie Jenner debuts RTD vodka-soda Sprinter

Keeping up with the Kardashians star Kylie Jenner is following in her sister Kendall Jenner’s footsteps with Sprinter, a pre-mixed vodka and soda.

Jenner teamed up with Chandra Richter, a beverage-development professional with more than 20 years’ experience in the alcoholic drinks industry, to create the ready-to-drink (RTD) brand. Sprinter is canned at 4.5% ABV, and comes in four flavours: Black Cherry, Peach, Grapefruit, and Lime. “Sprinter is my answer to the growing consumer demand for quality canned cocktails — we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” said Kylie Jenner. “Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried – and I’ve tried a lot. I can’t wait for people to taste it for themselves.” Sprinter will be available in an eight-can variety pack in the US from 21 March, priced at US$19.99. Richter added: “It’s been such a pleasure developing Sprinter with Kylie. We held numerous tastings over the past year to ensure each of our four flavours are as natural and true-to-fruit as possible. Sprinter is a mouth-watering vodka soda in a can that makes every moment an occasion.” Model and Keeping up with the Kardashians star Kendall Jenner launched her own Tequila brand, 818, in February 2021.