Koskenkorva Vodka launches in US

Nordic spirits producer Altia has released its Finnish vodka brand Koskenkorva in the US through a distribution agreement with Infinium Spirits.

Koskenkorva Vodka Original, bottled at 40% abv, will be available in the US in 750ml and 1L formats, with an RRP of US$24.99 per 750ml. “The partnership with Infinium Spirits gives Altia a terrific opening to the US market,” said Janne Halttunen, SVP export at Altia. “Infinium Spirits is a strategic partner to us and we aim to build the brand and distribution with a long-term view.” Earlier this year, Altia introduced a new responsible drinking programme titled Let’s Drink Better in an effort to positively influence drinking culture across the Nordics.