Knob Creek unveils 25th anniversary Bourbon
Beam Suntory-owned Bourbon brand Knob Creek is celebrating its 25th year with the release of a cask strength single barrel expression, personally selected by master distiller Fred Noe.
Sixth generation Beam master distiller Booker Noe first launched the brand in 1992, and the new release is said to "unite the signature whiskey making styles" of the family. for the first time Knob Creek 25th Anniversary Bourbon has been aged in barrels for between 12 and 13 years. Unfiltered, each individual bottle features "slight nuances" in abv – between 60-62.5% abv – and flavour. The key aroma is a "deep, full vanilla with a surprisingly sweet and nutty flavour", while on the palate "robust vanilla and caramel, slightly smoky, complemented by rich notes of oak". "When dad introduced Knob Creek and the Small Batch Bourbon Collection 25 years ago, he created it with the flavour, care and craftsmanship that defined high-quality, full-flavoured Bourbon," said Noe. "I am honoured to keep this tradition alive every day, and am proud to celebrate 25 years with our fans by releasing a special product that features Dad's preferred 'uncut and unfiltered' style, combined with my passion for single barrel Bourbons." Each commemorative bottle is presented in a wooden box and features a special label with a handwritten bottling date and abv. At the beginning of the year, Knob Creek launched its "This Creek Runs Full" campaign, driven by multiple consumer touchpoints in print, social and digital media; out-of-home advertising; experiential on- and off-premise activations; and public relations. The brand also recently unveiled a new website, which will be expanded to include an online store later this summer, featuring merchandise and apparel. Knob Creek 25th Anniversary Bourbon is available across the US at an RRP of US$129.99 for a 750ml bottle.
