JJ Whitley debuts RTD range
Halewood Artisanal Spirits has released a canned ready-to-drink range under its JJ Whitley brand.
JJ Whitley’s new ready-to-drink (RTD) range comprises Vodka Lime & Soda; Blue Raspberry & Lemonade; London Dry Gin & Tonic; and Pink Gin & Lemonade. James Stocker, marketing director, Halewood Artisanal Spirits, commented: “Our award-winning JJ Whitley range offers quality, British-made vodkas and gins that tap into the latest flavour trends. “In addition to the popular Vodka Lime & Soda and Gin & Tonic serves, we’ve also added our Blue Raspberry Vodka and Pink Gin offerings, bringing additional flavour diversity into RTDs and driving further recruitment into the category. "We’re confident that these will be a big hit with consumers, particularly during the summer months as convenient, on-the-go formats are key." The brand has rolled out the flavours on the basis that vodka and gin are the two top contributors of value growth in the RTD market (Nielsen data). The variants are available to purchase for RRP £1.99 (US$2.40) per 330ml can. All flavours clock in at 5% ABV. Last year, Halewood Artisanal Spirits added to its JJ Whitley range with a Blue Raspberry Vodka. The bottling is distilled in Chorley, UK, with wheat and water. Halewood brought its vodka production back to the UK from Russia earlier this year.
