Jawbox unveils two gin liqueurs

Jun 20, 2018by Owen Bellwood

Irish gin brand Jawbox has expanded its portfolio with the launch of two gin-based liqueurs.

The brand has launched a rhubarb and ginger-flavoured expression and a pineapple and ginger-flavoured liqueur, which it says is a first for the industry. Produced near Belfast, the new liqueurs combine sweet and spicy flavours with the brand’s signature small batch gin. Gerry White, founder of Jawbox Spirits Company, said: "This is a very exciting time for the Jawbox Spirits Company as we release an industry first with the launch of our Pineapple & Ginger Gin Liqueur. “The Pineapple & Ginger Liqueur will evoke thoughts of warm Caribbean evenings. Jawbox Pineapple & Ginger, along with the release of our new Rhubarb & Ginger Liqueur, can be used to amazing effect in many cocktails." The flavoured liqueurs join the brand's core expression, which is described as a "classic gin that becomes more complex on the palate". The Irish gin recently launched a cross-platform campaign that is aimed at driving awareness of its signature serve – gin and ginger ale.