Jameson Irish Whiskey announced the debut of their first U.S. ready-to-drink offering, Jameson Ginger & Lime.
The ready-to-drink category has experienced massive growth in recent years, and whiskey-based ready-to-drink cocktails are a driving force behind the category expansion. The new Jameson Ginger & Lime ready-to-drink cocktail in a can is made with ginger and lime flavors and Jameson Irish Whiskey.
“The Jameson Ginger & Lime ready-to-drink cocktail was inspired by one of our all-time fan-favorite recipes, “said Kate Pomeroy, Head of Innovation at Pernod Ricard North America. “Our goal was simple – to create a cocktail experience that is easy and delicious.”
“We’re exceptionally excited to announce this new offering just in time for St. Patrick’s Day,” said Sona Bajaria, Vice President of Marketing, Jameson at Pernod Ricard USA. “The past two years have underscored the mandate to provide consumers with quality products in a convenient way. With 9 out of 10 consumers interested in purchasing a Jameson Ginger & Lime ready-to-drink, this expansion was a natural next step.”
The new offering has an ABV of 6% and is now available at retailers nationwide and on Drizly in 12-oz. cans for an suggested retail price of $14.99 per 4-pack.
The Jameson Ginger & Lime cocktail in a can follows the debut of Jameson Orange, which first hit U.S. shelves in January 2022.The post Jameson Cocktail in a Can first appeared on Beverage Dynamics.