Jack Daniel’s Hard Tea expands in US
Brown-Forman-owned Jack Daniel's has released its Country Cocktails Hard Tea nationwide in the US after a successful test launch earlier this spring.
Following the test launch of Jack Daniel’s Country Cocktails Hard Tea cocktails this spring in 13 markets, the ready-to-drink (RTD) canned drinks are now available across the US. The RTDs combine the Tennessee whiskey with black tea and 'true-to-fruit flavours'. The range comprises four flavours – Original, Peach, Raspberry, and Blackberry. The Country Cocktails can be found in select retail and convenience stores across the country in 12-fluid-ounce (340ml) cans offered at 5% ABV, as well as in 12-can variety packs containing all four flavours. In addition, the Original and Peach are also available in 16-fluid-ounce (around 475ml) and 23.5-fluid-ounce (around 695ml) single-serve cans. To launch its RTDs, Jack Daniel's has partnered with ACM and two-time CMT Music Award-winning country musician Lauren Alaina, the youngest member of the Grand Ole Opry. Also, to celebrate the collaboration, Jack Daniel’s Country Cocktails has partnered with Southern Living to offer fans across the country a chance to enter their sweepstakes and win a pair of tickets and flights to meet Lauren Alaina at her concert in Las Vegas at the Green Valley Ranch Backyard Amphitheater on 25 October 2024. The sweepstakes on the Southern Living website will run until 11 October 2024. Earlier this month, Jack Daniel's expanded its RTD range with Coca-Cola by introducing a limited edition canned cocktail made with Coca-Cola Cherry.
