Jack Daniel’s takes canned cocktails nationwide

by Melita Kiely

Brown-Forman-owned Jack Daniel's is expanding the availability of its ready-to-drink (RTD) cocktail range across the US.

The range, which launched in 2020, comprises: Jack & Cola; Jack, Honey & Lemonade; and Jack Apple Fizz. All three expressions will be available nationwide from this month (March). The cocktails sit at 7% ABV each. They were initially only available in 14 markets in the US. Dallas Cheatham, Jack Daniel’s RTD brand director, said: “We were blown away by the response and demand for our canned cocktails when we launched in select markets nearly two years ago. “By pairing the bold and unique flavour of Jack with the convenience of a spirit-based cocktail, we’re giving even more friends the opportunity to enjoy our Tennessee whiskey, right in time for summer.” A single can costs US$3.99, while a pack of four 12oz (355ml) cans retails for US$12.99. Jack Daniel’s is owned by Brown-Forman. Earlier this month, the parent company reported double-digit sales growth for its third quarter, boosted by the US and the rebound of travel retail. The firm also recently announced changes to its executive leadership team, put in place to help with brand-building and growth. In January, Brown-Forman created distribution businesses in Belgium and Luxembourg, and also opened a new office in Brussels. Last month, new data from IWSR Drinks Market Analysis revealed vodka and Tequila were the most popular spirit-based RTD drinks.