Humano Tequila debuts in US
Single-estate Tequila brand Humano has launched in the US with four expressions: Blanco, Reposado, Añejo and Joven.
It aims to honour the ‘human touch’ in the harvesting part of Tequila production. Humano’s agave is sourced from 1,250 acres of farmland in Jalisco, Tequila. It then goes through an 'agave wash', which removes impurities, and is cooked in a combination of autoclave and brick ovens. It is double-distilled in copper stainless steel pots, following fermentation with proprietary yeast in closed tanks. No additives are used in the process and the aged expressions are rested in 100% new American oak and Bourbon barrels. The brand claims it is one of few Tequila producers that have ‘direct control from field to glass’. COO and co-founder Anahi Rivera said: “Our name honours the human touch at each step of production from hand-harvesting and the time-honoured work of the jimador, to the gentle cooking, extraction, distillation and ageing processes that are essential to making exceptional Tequila. “Hundreds of artisans and farmers have worked at our ranch over four generations, and talent runs deep in our community. Our goal is to care for people by crafting an expressive range of quality Tequila that fosters meaningful connections while supporting the many families that make the Humano dream a reality." Humano's distillery is based in the town of Tototlán, in upper Jalisco. “As agave-friendly growers, we let our plants reach maturity and hand-select for the highest quality across our estates," added Luis Abundis, CEO and co-founder. “This estate approach allows us to work with our farmers to make a range of Tequilas as complex and unique as the fields they come from. “At Humano, we believe in making Tequila responsibly with respect for the land and the people that have come before us – and the generations that will follow.” The Humano range is available in the US states of Texas, California, Florida, New York, New Jersey, Georgia and Illinois, with plans for more states to be added in the future. Blanco retails for US$49.99, Reposado for US$59.99, Añejo for US$69.99, and Joven for US$79.99. Earlier this month, the Additive Free Alliance (AFA) expanded to include all agave-based products.
